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FEBRUARY 4, 2021|TECHNOLOGY & SOFTWARE


Robotic Eyelash Extensions Might Be Coming To A Beauty Salon Near You


Eyelash extensions are popular in Asia, but require a time-intensive process of having a lash stylist attach extensions one-by-one while you sit in a chair for hours. Before you get too impressed with my lash knowledge, I learned all of that from a Techcrunch article about Luum, a new startup that has built a robot that can apply eyelash extensions in less than 20 minutes.

After they finish testing (and find some adventurous volunteers), the founders believe every beauty salon will want one because of the potential for repeat business since the extensions need to be replaced every few weeks. As odd as it sounds, the business model and assumption does make sense. Hair and nails already have extensions. Why not eyelashes too?

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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