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JULY 28, 2017|ENTREPRENEURSHIP

What VCs Look For In Robotics Startups (And What It Can Teach You)

By Rohit Bhargava/Published

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As investing in robotics takes off, this story about what VCs and investors look for has a valuable insight as shared by investor Josh Wolfe of Lux Capital: “what I recommend in two words is: make magic … when we feel that we’ve seen something that nobody else has seen, that we’ve seen something that came out of a sci-fi movie … that’s the thing that gets us to part with our cash.” The quote offers a good reminder that the best pitches never just focus on the numbers. We have to “make magic” to really inspire … and open wallets of investors too. Read the full story on TechCrunch > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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