DECEMBER 20, 2025
Rohit's advice hits HARD 😳
Ten years ago I felt paralyzed by one question: “Should I really do this?” I no longer had a full time job working for someone else and I was officially an entrepreneur with no clients and $0 of monthly income. Would I be able to support my family and replace the security of a full time income? Here’s what I wish I’d known then: That knot in your stomach isn’t a stop sign. It’s your body’s way of saying “this matters.” The fear never vanishes, but neither will the magic waiting on the other s
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
