JUNE 29, 2017|ADVERTISING
Roots Tries To Redefine “Nice” In A Quintessentially Canadian Campaign
Canadians are both respected and teased for how nice they are, and so this perfectly Canadian campaign from fashion retailer Roots explores what it means to be nice and whether that is actually the right personality required in all situations.
The ad pokes a bit of fun at the idea, but it also asks some real questions that make you think.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
