DECEMBER 1, 2017|TECHNOLOGY & SOFTWARE
Samsung App Can Diagnose (And Help) Colorblind Consumers
As TVs get more sophisticated, they can now even help correct for some visual deficiencies that consumers may have, including some they may not realize they have.
Samsung has an app called SeeColors which is compatible with their QLED TV sets. The aim of the app is to help those with color vision deficiency (CVD) adjust display settings to have the best viewing experience.
The most interesting thing about this, though, is that the app can even help to diagnose CVD among consumers who may not realize they have it.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
