MAY 25, 2023|ADVERTISING
Saucony Offers Athletic Sponsorships To The Most Underappreciated Endurance Athletes: Nursing Students
The world needs more nurses. In celebration of National Nursing Week, athletic brand Saucony announced their NIL Student Nurse Initiative, the first NIL (name, image, likeness) program developed for nursing students to treat them like elite college athletes. Aside from getting free gear (sneakers that are ideal footwear for working nurses), four nursing students at Galen College of Nursing will also serve as paid brand ambassadors.
The campaign is a creative way of rethinking the college sponsorship model and making the brand relevant to a specific audience, while reminding the world that there are plenty of deserving college students who could use the support of brands to help fund their educations too.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
