SEPTEMBER 6, 2024|FOOD AND DRINK
Save the World. Eat More Lionfish and Green Crabs.

Lobster is considered a luxury food today, with high prices to prove it, but it wasn’t always this way. Lobster was once cheap and plentiful, and seen as a poor man’s food. Its evolution to our tables and its prestige are largely thanks to the combined efforts of chefs and marketers. Today there is a large movement underway to try and accomplish something similar with several invasive species of that are threatening local plants and animals. A recent Modern Farmer article points to efforts to promote lionfish, green crabs, and Black mustard seeds as culinary treats. The goal is to “eat our way out of the invasive species problem.”

This is an underappreciated sector of the sustainability world. We could all do more to help this movement succeed, from actively ordering menu items at restaurants trying to add these foods to talking about it more with people who may not be familiar with just how good for the world it could be to buy and consume these species.
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




