JULY 31, 2026
Say Yes Before You're Ready
Most people wait until they feel ready. That's the wrong move. After a talk on disruption at the Warner Bros. Discovery lot, they offered me a VIP studio tour entirely in Spanish, a language understand only a little. I said yes anyway. It surprised me how much I understood, and the experience was even more memorable BECAUSE of the Spanish. It was a reminder to always take the chances you get for new experiences. You might surprise yourself. #GrowthMindset #WarnerBros #Burbank #Disruption #Minds
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
