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OCTOBER 19, 2022|HEALTH & FITNESS


Science Confirms Some People Actually Are Mosquito Magnets


A person running away from a mosquito

If you have ever felt like you were getting bitten by mosquitoes more often than a friend or family member right beside you, that might actually be true, and based on your unique body odor and the amount of carboxylic acid in your skin. Unfortunately, if you are "sweeter" to the mosquitoes, there may not be much you can do about it, since the chemicals in your skin apparently don't change much over time.

Now that the science is here, I suppose it won't be long before someone creates a way to measure and assign a "mosquito attractiveness score" for each of us. People already choose to go out with less attractive friends as a way to make themselves seem more attractive. I suppose this is just the outdoor version of that.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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