JANUARY 18, 2023|TECHNOLOGY & SOFTWARE
Self Repair Kits Are Coming For Cell Phones Thanks To Samsung

Imagine getting your phone screen fixed and not paying some dude sitting in a mall kiosk $200 to do it. The fact that a device which literally goes into and out of your pocket hundreds of times throughout the day is so fragile is a longstanding failure of design ... but now finally Samsung is leading the way among cell phone providers to help you fix those phones after they inevitably crack by offering consumers a self repair kit for many of their Galaxy phones.
In a time when there are still so-called "luxury" device makers that still make products with screens that spontaneously crack if you touch them slightly wrong - the fact that at least one is thinking about how to let users repair their own devices is a welcome change.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




