OCTOBER 3, 2017|EVENTS & EXPERIENCES
“Selfie Museums” Create Wildly Popular Instagram-Ready Experiences
It is hard to miss the insanely colorful images friends share from Color Factory or the Infinity Mirrored Room. People dutifully wait in line for hours to experience these “exhibits” which also happen to be perfectly lit, Instagram-ready backdrops optimized for selfies. The Museum of Ice Cream creator Maryellis Bun was even described as the “Millennial Walt Disney.”
What each of these creators realize is that in today’s world, experiences which feel the most real are the ones where we can put ourselves into the middle of it and share it with others. Especially when confetti seems to be raining from the ceiling.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
