JUNE 29, 2021|DIVERSITY
Sesame Street Wants Asian American Children To Be ‘Proud of Your Eyes’

Here's a sad statistic:
"86% of children believe that people of different races are not treated fairly in the US. Nearly half of the children surveyed reported experiencing some kind of discrimination, with one-third encountering discrimination directly tied to their race or ethnicity."
That finding came from a study conducted by Sesame Workshop, and now the organization is aiming to tackle some of these issues head on with an ambitious initiative. Topics explored so far help Asian kids to deal with people making comments about their "slanty" eyes or being made fun of for bringing ethnic food to school.
This is the content that every Asian adult wishes they had when they were kids to help make sense of the world and to help them embrace their own identity. I suspect this life-changing content from Sesame Workshop has the potential to do the same thing for the next generation.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




