JULY 20, 2005
Shari Needs Our Help
Shari Kurzrok, a friend and colleague of mine is in need of an immediate liver transplant over the next few days or else she will die. Please help by visiting the blog we set up for her at https://helpshari.typepad.com and spreading the word across the PR and Advertising community and beyond.
Excerpt from the blog: Today (July 20th), her condition became critical. Her team of doctors at NYU Medical Center have indicated that her liver has failed and completely shut down, leaving us only a matter of 2-4 days to save her life. Shari's only hope right now is to receive a liver transplant.
Shari worked on many campaigns that made an impact on people's lives, including leading our efforts on behalf of the American Red Cross in their largest blood drive ever. Below is a sample of a print ad that we are going to be running tomorrow to try and connect her with the one person out there who can save her life:
To date, lots of PR bloggers have already joined the effort to spread the word about Shari:
Thanks to everyone for their support (including anyone I unintentionally left off the above list).
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
