DECEMBER 2, 2021|ENVIRONMENT + SUSTAINABILITY
Should Nature and Animals Be Given “Personhood” and Treated Like People?

There is a fascinating legal movement happening across multiple countries that is posing some big questions about whether animals and the environment itself should be afforded protection by being assigned the rights of personhood. While this may seem like an extreme tactic dreamed up by activists, the results seem to be going further than the fringe and may soon reach more communities around the world.
Read alongside the news that the United Kingdom now recognizes octopuses as sentient, it does seem there's a movement happening to rethink some of our most basic assumptions of who or what should be treated like a person and given rights accordingly.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




