As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

AUGUST 25, 2022|ENVIRONMENT + SUSTAINABILITY


Should We Bring Extinct Animals Back To Life?


Slide17
https://youtu.be/CxkPbqnBlb8
Non-Obvious Story of the Week from Rohit Bhargava

Humanity may be close to having the power to bring back extinct species. They are calling it "de-extinction" and the company behind the effort, Colossal Biosciences, is known for speaking ambitiously about solving the "colossal" problem of extinction by bringing back animals such as the Wooly Mammoth within 5 years. 

Of course, the natural Jurassic Parkian question to ask is whether this type of manipulation of the natural world should even be attempted. The arguments to do it, though, seem concerningly logical. The Tasmanian ecosystem has lacked an apex predator since the Tasmanian Tiger (also called the Tasmanian Wolf) died out. Bringing it back would be a natural way to rebalance the ecosystem - a relevant question particularly this week with the news that the beloved Chinese Dugong is now officially extinct. Unlike the dinosaurs, its extinction could also be attributed to human causes, which offers another reason why bringing it back would simply be a correction in nature.

The challenge, as with most technology dilemmas like this, is not about the science or the logic behind them. Instead, the biggest problem remains that the people and companies with the power to do these things are rarely ethical enough to be trusted with the responsibility of doing it. 

Rohit speaks on this topic. See his futurist keynote.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×