OCTOBER 6, 2016|TECHNOLOGY & SOFTWARE
Should You Be Excited About Sony's Upcoming VR Headset?

Of all the VR headsets on the market, only a small number come with immersive hand controllers, and those cost at least $800. That changes with Sony's latest Playstation VR headset and controllers, priced at closer to $400.
That price point, and the fact that it integrates with the Playstation ecosystem, will open up plenty of opportunity to finally bring VR into the family room in a big way.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




