JULY 3, 2020|TECHNOLOGY & SOFTWARE
Smell Could Be The Next Frontier With Virtual Reality, But Not How You Think
Making virtual reality more immersive may have another breakthrough, thanks to researchers at the University of Chicago who found a way to use smells to trigger the brain to feel temperature changes.
It's not actually smell as a part of a VR experience, which would be way more cool, but as the article notes, this “digital synesthesia, using odors to trick your brain into experiencing different temperatures in virtual reality” is still a significant step toward making the tech more true to life.
We're still a long way from the holodeck, though.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
