JANUARY 26, 2007|ADVERTISING
Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewives This Sunday
In a rare move, I am actually posting two days in a row about real client projects (I know, it's shocking). For those who know me and this blog, I don't often talk about client work - mainly because our corporate blogging policy prevents it, and much of our work is either confidential or we are under nondisclosure agreements. But there are many situations (like the Aveeno project I wrote about yesterday and several Intel programs from late last year), where the aim is to connect the work with the marketing community and I use my blog to help get the word out about the campaign. The spot posted below is from a campaign we are collaborating with another advertising agency on. It's a 30 second ad that will first air this coming Sunday during an all-new episode of Desperate Housewives - and more interestingly, represents a significant departure from previous marketing for Rembrandt Oral Care. The spot is part of the new Brilliant Mouth campaign - check it out and if you want, to the video on YouTube:
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
