JULY 22, 2005|SOCIAL MEDIA
Social Networks and Blogs to Save a Life
The response over the past few days in support of Shari has been immense across the Blogosphere -- a stunning example of the power of this new consumer generated world to rival and even surpass traditional media outlets in reach and influence. To help visualise this sphere of influence, Valdis Krebs has kindly provided a map (through his product InFlow) of the social network that has evolved through the last 48 hours in support of finding a donor for Shari:
Keep in mind, this is just a sampling from two days of a message travelling virally through dedicated friends, family, colleagues and media. No updates on Shari's status yet - but there is some media coverage which offers more details. Any health related updates will be posted on Shari's blog. In the meantime, please know that members of our team have been supporting Shari's family through this and they are hugely appreciative of all your efforts ... particularly online and through the blogosphere.
UPDATE: Shari got her liver! Visit https://helpshari.typepad.com for more details and thanks to all the bloggers who posted about her to help.
NOTE: Map graphic and link to map was updated on 07/26/05 - click here to see the old map
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.





