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AUGUST 27, 2021|SPORTS & OLYMPICS


Some Paralympic Sports Are Truly Epic


Athletes competing in Paralympic wheelchair rugby

You probably think the Paralympics are about wheelchair basketball, but the first few days of competition offered some pretty unusual sports that you might be surprised by. Goalball is like a cross between water polo (without the water) and handball, played between teams who wear eye shades to completely block their sight. Wheelchair rugby, perhaps the most epic Paralympic sport, is also the only one that allows full contact between the wheelchairs.

If you are not watching some of these sports, I highly recommend it, just to broaden your perspective on what sports can be.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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