MAY 26, 2022|HISTORY & CURIOSITIES
Space Cremation And Sabotaging Future Archaeologists

Apparently “the most Florida way to say goodbye to a loved one” is when the cremated remains of 47 people from five countries are being sent into orbit. Several years ago there was a company that offered a service to scatter your ashes near space so you could return as snowflakes.
It’s possible that I’ve been watching too much science fiction lately (Star Trek Discovery!), but my first thought on reading this story was just how confusing it might be for space archeologists of the future to figure out exactly how people died. Imagine if finding dinosaur bones wasn’t proof that dinosaurs roamed the Earth, but that another nearby species just “space buried” those dinosaurs here from somewhere else. Maybe that’s what they’ll find in the ancient forest that was just discovered in a giant sinkhole in China. Like I said ... I’m clearly watching too much Sci-Fi.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




