APRIL 19, 2025
Stop Self-Sabotaging Your Future 🧠#nonobvious #motivation #futureofinnovation
A lot of what holds people back from their own future isn't bad luck or bad timing, it's a handful of small, repeated habits that quietly work against them. Naming those habits is usually the first step to actually breaking them. Which one sounds most familiar to you?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




