JULY 27, 2025
Stop Waiting for Permission to Be Creative
How can you be more creative at work? Here's a tip: DON'T just give your boss what she asks for. Creativity isn't just for brainstorms or workshops, it's for every task, every email, every spreadsheet you send. The game-changer? That extra step that you take without asking for permission. When you deliver what was requested plus your more thoughtful version with some unique twist (maybe an unexpected insight from ChatGPT, or a more optimized format), you're not just an order taker. You are now
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
