APRIL 19, 2017|BRANDS & MARKETING
Taco Bell’s Innovative Instagram Influencer Marketing Strategy
Taco Bell is rapidly becoming the case study brand for a new type of marketing strategy, one focused on motivating fans to create advertising and then rewarding them for it.
This is an example of an awesome new future of “influencer marketing” that goes well beyond engaging a few social media stars. Taco Bell is unleashing its real fans, and coming closer than just about any other brand to treating every customer like an influencer.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
