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MARCH 14, 2006|SOCIAL MEDIA


Take the Multilingual Challenge: Globalize Your Blog


I2m_japanesescreenshot One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US.  Intended or not, this blog has a global audience.  But like most of my fellow bloggers based in a single country, I don't do much to help these international visitors read my blog.  Go to the IBM homepage, and you will first be asked which country you come from so they can deliver their site in the right language.  My version of this is to publish the Influential Interactive Marketing blog in as many languages as I can.  Unfortunately, my linguistic ability does not stretch this far - so I'm going to use automated help from Google Translate.  I am adding the following links to my sidebar, and offer this to any international visitors to this blog. 

Select a button below and see this blog translated:

Take the Multilingual Challenge: Translate to Chinese Take the Multilingual Challenge: Translate to French Take the Multilingual Challenge: Translate to German Take the Multilingual Challenge: Translate to Italian
Take the Multilingual Challenge: Translate to Japanese Take the Multilingual Challenge: Translate to Korean Take the Multilingual Challenge: Translate to Portuguese Take the Multilingual Challenge: Translate to Spanish

I'd like to propose a challenge to some of my fellow bloggers.  If you have a significant number of international visitors to your blog, use Google Translate to offer translated versions of your homepage.  Let's all see if this makes a difference in globalizing our efforts and generating more international discussion.

How to Participate:

  1. Go to Google Translate to get URLs for translated pages of your blog
  2. Optional: Download country buttons in a ZIP File [right-click save as]
  3. Add these buttons (or just text links) to your sidebar or somewhere on your blog
  4. Post about it on your blog and tag your post "multilingual challenge"

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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