SEPTEMBER 6, 2016|RETAIL & ECOMMERCE
Ted Baker Experiments With Shoppable Video + Branded Storytelling
If there is one thing that many fashion retailers are desperately trying to figure out, it is how to bridge the gap between experience and consumption. For years, the goal of any fashion retailer was to let people buy the products they might see in media and entertainment more easily.
A Guy Ritchie produced story from Ted Baker does a good job of that, with an engaging storyline, clickable video to add styles to your shopping cart while you are watching, and integration with physical in store experiences.
I expect to see many more experiments like this from retailers.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
