MAY 8, 2017|FOOD AND DRINK
Tesco Offers Slow Checkout Line For Patients With Dementia
In a world focused on going faster and faster, you have to appreciate the empathy behind an idea being pilot tested by Tesco: a more relaxed checkout line where people with dementia, the elderly, or anyone who just wants a more leisurely experience can take their time to pay without feeling rushed or judged.
The world could use more ideas like this.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
