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JUNE 25, 2020|ENTERTAINMENT & HOLLYWOOD


The $0 Budget Movie That “Topped the U.S. Box Office”


A movie filmed on a Zoom video call grid

What does it take to become the “#1 movie in America”? If you're two clever dudes with a big idea during a global pandemic when every Hollywood film release has been delayed and most theaters are closed, the answer is: not much.

Over the past several weeks, films topping the box office every week have been earning a measly $10k to $15k in ticket sales. So two filmmakers saw the opportunity, enlisted the help of some actor friends, and filmed their movie entirely on Zoom over 5 days. Then they used a “four walling” strategy to buy out every seat in a theater and managed to have the top movie in America with a one week grand total ticket sales revenue of ... $25,488.

Now this is how to make a name for yourself during a pandemic.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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