DECEMBER 3, 2025|RETAIL & ECOMMERCE
The 2025 Non-Obvious Holiday Gift Guide

Today we continue with my annual Non-Obvious Holiday Gift Guide, featuring a few products that caught my eye throughout the past year.
5. Montblanc Digital Paper

You could get a digital paper tablet from reMarkable, but if you're seeking something a bit more upscale - Montblanc recently released their own "Digital Paper" tablet with a signature pen for digitized notetaking. The initial reviews of this are solid and the packaging (and unboxing) are definitely a premium experience ... which should be expected given its price tag is just under $1000.
6. Classic Reinvented Board Games

There are games that many of us will recognize from our youth, but this year I saw several of them reinvented in some way. There's a completely diabolical version of UNO called “No Mercy” where there's actually a "Draw 10" card—perfect for the most ruthless of your family members. Monopoly and Scrabble did a mashup where you can play both games simultaneously on one board. And on a recent visit to a farmer's market, I met a guy who created a reinvented version of Chess called ChessPlus where you can merge any two of your pieces together to create a new piece that has the powers of both.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




