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DECEMBER 1, 2008|SOCIAL MEDIA


The 30 Day Blog Makeover Project


Every blogger has the same list I do. A list of things they want to fix on their blogs, if only they had the time (or technical ability). For me, they range from small things like wanting the titles of my blog posts to be clickable, to bigger things like finally getting a real logo and brand for my blog. So today I'm launching a new experiment. By January 1st, exactly one month from now, I'm planning to relaunch this blog.

Over the next 30 days I'm going to tackle the small things and big things that I have wanted to change on my blog for months (and sometimes even years) since I launched it. More importantly, I'm going to share the results of the project here, in case some of you readers are comtemplating doing the same thing with your blogs, or just interested in seeing how this experiment turns out. 

To start, here are the simple steps that I'll be taking - including a few opportunities for you to participate as well:

Step 1: Launch an open call for design help to develop a new brand identity.
Step 2: Create a survey for readers asking for feedback on what to change.
Step 3: Make a list of desired changes and categorize them high or low priority.
Step 4: Implement all the high priority changes and relaunch the site.
Step 5: Do all of the above for less than $250 and in under 30 days.

The first two steps are now live, so please check them out and share them freely. The rest I'll be working on over the next few weeks, and I'll share what I've learned from the experience once I make it through.

BE A PART OF THE 30 DAY BLOG MAKEOVER PROJECT!

SUBMIT YOUR DESIGN IN MY LOGO COMPETITION >>
TAKE THE INFLUENTIAL MARKETING BLOG (rebranded as the "Non-Obvious Insights Blog") READER SURVEY >>


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How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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