JULY 4, 2026
The 90% That Changes How You See US-China Trade
Ram Charan, one of the most respected business consultants alive, uses that number to show how much of certain critical supply chains China controls. I collaborated on the writing of this book over the past few years, and what I learned about how business actually happens between the US and China changed everything I thought I knew. Would you read it? #USChina #TradeWar #SupplyChain #BusinessStrategy #BookRecommendation
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
