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DECEMBER 12, 2023|CAREER ADVICE


The Art of Writing A Good Self Assessment and Performance Review


Illustration of a written self assessment form

Performance review season can be intimidating. How do you boil down your annual performance into a written form? This HBR article has some useful tips including reviewing your calendar to make sure you don't forget things from earlier in the year and focusing on your significant accomplishments instead of simply listing tasks.

We just did performance reviews with our full team and one question I asked everyone to share was an idea that could help our company be more successful in 2024. I also asked what professional development activities they would do to improve their own skills personally. The first question was aimed at making us better as a team, while the other was aimed at making them better as individuals.

If you're doing a cycle of these reviews either as a leader or an employee, these are two important elements to consider. After all, isn't the point to make sure both the company and the people inside it continue to get better in the coming year?

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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