JULY 8, 2026
The Best Ad I've Seen All Year
Huggies didn't run a lab test to prove their diapers don't leak. They sat just-fed babies on top of the most expensive things they could find and live-streamed it. They called it "Expensive Sh*t." When everyone assumes content is AI, proving it live is the ultimate way to stand out. #Marketing #Advertising #BrandStrategy #Huggies #CreativeStrategy
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
