JANUARY 15, 2013|ADVERTISING
The Best Birthday Promotional Email Ever ...
- Brand personality was great, quirky, and on brand for "CalTort."
- Tempting product image makes you crave that free burrito right away.
- Limited offer that expires, so I need to act soon to redeem (but with a joke about the expiration).
- Clear and valuable gift of a free burrito instead of 10% off or some other more vague offer.
- Seamless redemption because the offer is preloaded onto my loyalty card so no coupon required.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
