JULY 1, 2019|ADVERTISING
The Best Creative Ideas From Cannes
All week I have been reading stories of award winning creative advertising from Cannes (see all the winners here), and so I wanted to share several insights this week from a few of my favorite award winning campaigns this year.
| Encouraging Black Travelers To #GoBackToAfrica For years chants "go back to Africa" have been used by racists to marginalize people, but this campaign aims to turn the phrase around to make it an aspirational appeal for more African-Americans to come to visit Africa. It's unusual, unexpected and helps people reevaluate Africa - something I'm planning to do myself for the next few weeks. |
The Last Issue Ever: A Porn Magazine That Killed Itself
This Cannes award winning campaign was an ingenious idea from a Polish news site to buy a long running but ailing porn magazine and publish one final issue featuring stories of female empowerment instead of nude photos. The symbolic campaign was widely praised, disruptive and forced a much-needed discussion around gender stereotypes in Poland and beyond.
Child "Expert" Teaches Adults To Prepare For Gun Violence
Probably the most emotional ad I watched this week was one featuring an expert teaching workers how to survive an active shooter situation. That "expert" was a child and her training session puts a heartbreaking exclamation point on the reality of gun violence and spotlights the heartbreakingly necessary training that 95% of children in American schools now go through.
Rohit speaks on this topic. See his marketing keynote.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
