The Big Loyalty Program Mistake (And How to Fix It!)

You have ZERO points! That’s the message I got from a hotel trying to convince me to stay there. Instead of feeling excited, I felt… nothing. Here’s the Non-Obvious problem: If you start people at zero, there’s no motivation to keep going. The smarter move? Give people a small reward upfront—a few bonus points to nudge them toward their first stay. Loyalty programs work best when they create momentum, not just a long road to rewards. So here's a question for all the entrepreneurial minded ou