AUGUST 3, 2025
The BlackBerry Revival Nobody Expected
Remember the satisfying click of a BlackBerry keyboard? This iPhone attachment brings it all back, with a modern twist. The Clicks keyboard gives you that tactile typing we’ve missed, complete with an ergonomic grip and metallic finish. Yes, it makes your phone longer, but the tradeoff is worth it: real keys under your fingers again. The non-obvious truth? Sometimes innovation isn’t about inventing something new, it’s about resurrecting what worked perfectly all along. #TechThrowback #Product
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
