JUNE 28, 2026
The Book Launch I Didn't Want to Miss
Most leaders assume high performance comes down to talent or strategy. Dr. Jamie Shapiro's research points to something else entirely. How honestly people talk to each other. I was in the room for the launch of her new book Connected Culture in Dallas and it was one of those conversations worth slowing down for. Five moments. That's her framework for building a team that actually communicates. What would change on your team if people spoke more honestly? #Leadership #CandidCommunication #Connec
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
