SEPTEMBER 18, 2019|TRENDS & CULTURE
The “Brain Gain” Of Rural America: Why People Are Leaving Cities
Last year I wrote about the trend of RetroTrust, how people trust in the things they remember from their past or associate with a simpler time. Now an article from the author of Heartland suggests that expensive cities may be losing their appeal as more people move back to the country.
If this is the sign of a cultural shift in the making, then the resulting “Brain Gain” (as the article calls it) could reshape how rural communities vote, as well as how we measure success and personal happiness.
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
