As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

SEPTEMBER 19, 2023|HISTORY & CURIOSITIES


The Curious Quandary of Colombia’s “Cocaine Hippo” Epidemic


A hippopotamus in the water

What happens when a drug lord decides to indulge his love of an exotic African animal? In the case of famous Colombian drug lord and cocaine kingpin Pablo Escobar thirty years ago, this led to four hippos getting imported from a wildlife park in Texas as part of his own private “Noah’s Ark” filled with animals from around the world. Then he got arrested.

The hippos, left on their own, began to thrive. With no natural predators, ideal weather conditions and plentiful food, today the hippos have become a major problem in Colombia. Currently, they number between 90 to 180 animals (no one knows the actual figure) and by most accounts the numbers of Escobar’s “cocaine hippos” are continuing to rise. In Africa, they are known to be one of the more deadly animals and in Colombia they can dramatically alter an ecosystem based on how much they eat and how much they poop.

Altogether the story of these hippos is such a random combination of things that it would probably make a good movie. I mean, someone gave the green light to make a film about a bear who actually did cocaine so maybe this isn’t so far fetched ...

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×