SEPTEMBER 29, 2022|TECHNOLOGY & SOFTWARE
The Danger of Falling In Love With a "Petbot"
When you give your heart to technology, it's best to be prepared for the reality that just because it could last forever doesn't mean it will.

Loona is a small household robot with a personality designed to keep you company. There is more than a month left in her Kickstarter campaign, but the project has already raised close to $1.5M. The cleverest thing about the marketing for this so-called "petbot," though, is how it can interact with your living pets. Loona isn't meant to be a pet replacement.
Instead, it could become your pet's best friend—while also offering a way for you to check in on your pet (via cameras) while you aren't around. More significantly, Loona is the type of robot that will introduce all kinds of new dynamics into how we interact with technology. While we might feel no remorse at telling a tiny Amazon Echo hockey puck to "shut up," most of us would feel differently about interacting with an exceedingly cute robot that exhibits joy, sorrow, anger or pleasure.
I just hope Loona's makers (and her buyers) learn from the tragic tale of Jibo, a beloved robot friend whose untimely obsolescence led to more than a few broken hearts. When you give your heart to technology, it's best to be prepared for the reality that just because it could last forever doesn't mean it will. Loona, like Jibo, might just be setting people up for a futuristic, but still devastating, heartbreak.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




