The Dyson Zone Air Purifier Shows Us Exactly How Innovation Should Work

Six years before a global pandemic, Dyson was already working on a wearable air purifier. This Fall, the long-awaited product, called the Dyson Zone, will be available for retail sale. Along the way, Dyson has shown the world once again how a truly innovative company really works. Products that solve problems. Designs that delight consumers. And a roadmap of product ideas that are well ahead of their time ... until the times catch up with them.

The story of the Dyson Zone is a masterclass in how innovation should work in any organization. Will it really work? Dyson Head of Product Tom Bennett admits he isn't sure: "but our aim, and what we’ve done, is find the problem, develop the solution, and then explain it. I think people will get it." I think they will too.