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JUNE 16, 2020|TRENDS & CULTURE


The Emerging Field of Digital Nutrition


I tend to talk about the media I consume in terms of a diet, and often tell people that you need to treat it similarly. Make sure you have enough variety and not too much "junk." And don't consume too much or you might suffer from "infobesity" - where you spend too much time trying to consume everything.

As this article from JWT points out, there are scientists taking this thinking even further, and trying to develop a list of emotions that digital content can elicit and encourage. One group is even working to classify content by mood, so soon you may be able to search for something to watch on your streaming platform based on what mood you want to be in. Too bad you can't select conversations the same way.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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