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NOVEMBER 1, 2024|HEALTH & FITNESS


The End of the Diet Industry May Be Here


Oprah Winfrey stepped down from the board of Weight Watchers, ending her longtime affiliation with the brand. If you're looking for a bellwether to judge the future of the diet industry, this may be as good as any. Earlier this year she had admitted to taking a GPL-1 weight loss drug, and shortly after her move, Weight Watchers shares had a significant drop. In another indication of this upheaval in the diet industry, and Weight Watchers has also joined the party by releasing their own GLP-1 drug.

The End of the Diet Industry May Be Here: Ozempic pen Oprah

For years, the diet industry has focused on habit formation and encouraging willpower while offering things like diet meals and prepackaged food products. Thanks to the results people are seeing now from weight loss drugs and how they work to combat hunger by mimicking the body's satiety response ... diet programs are quickly becoming obsolete. As new formulations come on market, usage of these drugs become more widespread - the question is what these current diet programs will become. Or whether they might disappear altogether.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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