MAY 12, 2017|TECHNOLOGY & SOFTWARE
The Espresso-Making Phone Case

You can already pay for your coffee with your mobile phone, so you could argue that the next creative extension of that is a phone case that actually makes the espresso for you.
No, it is not a joke, and apparently the case is waterproof and will not mess with your phone. I will resist the temptation to insert a Samsung Galaxy joke here about how the case can get the water hot enough for coffee in the first place ... :-)
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




