MAY 4, 2016|ENTERTAINMENT & HOLLYWOOD
The Fine Print Behind CBS Bringing Back Star Trek
In January of 2017, CBS will bring back Star Trek to the delight of Trekkies everywhere ... but the move comes with a pretty big string attached. The episode will only be available to customers who choose to pay for CBS' new streaming Netflix style service.
The network is betting the interest in Star Trek will be enough for subscribers to join, and that the rest of its programming will get them to stay. Whether it works or not, the entire entertainment industry will be watching with interest.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
