AUGUST 6, 2025
The Future Normal Is Here
SXSW is coming to London ... and I am too! I'm thrilled that Henry Coutinho-Mason and I will be launching the new updated paperback edition of The Future Normal from the big stage next week at SXSW London. We will be presenting a brand new collaborative session featuring our latest insights and a new interactive AI experience. If you'll be in Shoreditch next week, join us on June 2 at 11:15 am for the session. Tomorrow’s normal starts with the conversations we have today. If you'll be in Lo
The same research sits behind Rohit’s future trends and disruption keynote, and the reel on that page shows what it looks like on a stage.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
