As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

SEPTEMBER 18, 2025|ENVIRONMENT + SUSTAINABILITY


The Future of Agriculture Is Peak Farmland + Growing Reforestation


farming 900x600

Today, about half of the world's land is used for farming. In the future, it could be far less--even as food production increases. As technology improves, we can grow more food on less land. This is leading to what some experts are describing as a "peak farmland" moment where large areas are reforesting, wild animals are returning and we're turning the clock backwards. It's not just technology-driven efficiency that is leading to this trend though:

We have also replaced some land-hungry crops with near-landless alternatives: wool and cotton have been to a major extent replaced by synthetic fibres; tobacco is rapidly being replaced by synthetic nicotine; flavourings in food such as vanilla are now largely synthetic; the global caffeine (although not coffee) market is dominated by production in labs; synthetic sweeteners have replaced substantial amounts of sugar cane and sugar beet. We estimate that these synthetic substitutes have spared over 110 million hectares (two Spains) of land from farming.

The Future of Agriculture Is Peak Farmland + Growing Reforestation

This broad movement is one that Henry and I first wrote about in The Future Normal and described with the term "Unnaturally Better" which we used to describe a future where our lives can be improved or made more efficient or convenient through artificial means and contrast this with the common belief that natural is always superior. Synthetic fuels, fabrics and food are all growing spaces where we will likely see many more examples of "better" products, which in turn may continue to lead to Earth-shifting trends like reforestation due to hitting peak farmland.

Rohit speaks on this topic. See his futurist keynote.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×