NOVEMBER 4, 2021|ADVERTISING
The Futuristic Way India’s Favorite Actor Is Promoting Small Businesses
What if India’s most famous actor could create an ad for your business? Shah Rukh Khan partnered with the team at Cadbury to have his likeness recreated by AI, with a programmed sequence of phrases and templates that business owners can use to promote their own shops.
It is a great use of celebrity and an award-winning campaign. It’s also a sign of the future of celebrity endorsement and a new potential way for all sizes of companies to benefit from spokespersons ... without the messiness and effort of having to actually record anything.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
