DECEMBER 7, 2025
The Genius Marketing Strategy That Flipped the Competition!
Here's a genius marketing move you may not be thinking about: flipping your competitor's spokesperson. When Impossible foods wanted to make a splash with their vegan hot dogs, they landed legendary hot dog eating champion Joey Chestnut as their new spokesperson. Chestnut wasn’t just a champion. He had been the face of Nathan’s Hot Dog Eating Contest for 16 years. Then, he signed with Impossible Hot Dogs. Nathan’s response? They banned him. Impossible’s win? They didn’t just get a spokesperso
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
